A sharper story and a new website in seven weeks.
Revelen turns fired cartridge casings into investigative leads in minutes. The product was ahead of its story. A sharper positioning and a rebuilt website closed that gap in seven weeks.
A story built on evidence
Positioning anchored on the first hour of an investigation: a casing becomes an actionable lead in minutes, while evidence continues on its normal path to the lab. Every claim was verified against a source before it was allowed on the website.
Listening to working investigators reshaped the story to fit how departments actually operate, positioning the product alongside existing lab processes rather than against them.
Thirty-four page designs staged in under four weeks; the approved redesign went live seven weeks after kickoff.
How the market responded
The sales team adopted the new product story immediately, doors that had closed began reopening, and the engagement is expanding beyond the website into sales materials, content, and prospecting systems.
“It makes us look a lot bigger than what we are, and that looks awesome.”
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