New customers up, four months straight.
A retail software company whose Google advertising was invisible in most searches and aiming at the wrong goal. The rebuild produced growth that has climbed every single month since launch.
Advertising aimed at the wrong target.
The review found ads missing from most of the searches that mattered, Google’s automated bidding chasing a worthless tracking signal while real subscriptions went uncounted, mobile ads costing eleven times what desktop ads cost per customer, and one campaign that had run for two years without producing a single customer.
How we rebuilt it
No advertising budget was spent until every recorded signup matched an actual payment, verified against the billing system. Google’s automation got five weeks of clean data to learn from before spending ramped up.
A competitor announced a $100-per-month fee increase; the campaigns were timed to reach store owners at exactly that decision moment, then honestly wound down when the moment passed, with budget moved to what kept working.
When one month suddenly looked like a collapse, a three-page investigation proved the business was healthy, traced the problem to a broken tracking tag and the exact day it failed, and told the client their real signups were likely higher than reported. Fixed within days. Nothing spun.
Growth, month after month
New subscribers per month: 3, then 8, then 10, then 11. Four consecutive months of growth. Every advertising dollar returned $6.30, then $7.90, then $9.50 in the record month, achieved on the lowest ad budget since launch. The cost of winning each new customer fell from $107 to $67.
“Thank you Dave, this is all very good to know. I’m glad we have you helping out here.”
Your company could be the next case study.
It starts with a 30-minute conversation about where your growth is stuck.